The benefits of licensing can be viewed from two angles: licensees and licensees. Those who enter into a licensing agreement should consult a lawyer, as there are complexities that are difficult for those who do not have a deep understanding of intellectual property law. A trademark license (distinct from a trademark assignment) is in fact an agreement in which a trademark holder (the “donor”) allows another person (“taker”) to use the licensee`s trademark in connection with certain products or services. Although a trademark licensing agreement is generally not required in writing to be legally enforceable, it is strongly recommended that all trademark licensing agreements be written and signed by the licensee and the licensee. Some common examples of trademark licenses that you will likely see every day are: If the licensed trademark is registered in the United States Patent and Trademark Office (USPTO), the trademark license can be registered with the Assignment Services Division in order to constructively communicate to the world the licensee`s rights for the use of the trademark. However, many licenses contain confidential or commercially sensitive information that may not be made available to the parties. In such cases, it may be possible to register an edited version of the license agreement or to file a separate document, executed by the parties and referring to the existence of a license. I am the American lawyer for the brand, Morris Turek. If you would like to learn more about brand licensing or if you need help preparing a trademark license from an experienced lawyer, please contact me at (314) 749-4059 for your free legal advice.

You can also ask for your opinion by emailing morris@yourtrademarkattorney.com or by filling out my contact form (below). I look forward to hearing from you. Licensing agreements are often used for the commercialization of technologies. The licensing agreement allowed Starbucks to promote brand awareness outside of its North American operations through Nestlé`s distribution networks.

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